![]() ![]() ![]() QR codes help protect customers and staff by reducing contact. During the COVID-19 pandemic, safety is on everyone’s mind. Here are five ideas for getting started with QR codes:įacilitate safer payments. Restaurants, for example, can create them to improve ordering for customers, while retail stores can generate codes to support a contactless checkout for purchases. How to best use QR codes will likely depend on your industry. And Disney World Resorts added QR codes in all of their dining establishments to eliminate disposable menus. Nike uses QR codes throughout its flagship store, where shoppers can scan mannequins to have clothing retrieved in their size. For example, Coca-Cola created contact-free soda fountains that use QR codes to pour beverages. Several big brands are leveraging QR codes to improve buying experiences for consumers. And in 2020, QR codes have become an integral way for business owners to serve customers while social distancing during COVID-19. Faster wireless networks made the codes more effective for instant information sharing. Things changed in 2017 when Apple enabled the iPhone camera to read QR codes without a third-party app. ![]() They never really took off because they were cumbersome for consumers. Initially, QR codes were primarily used track production in manufacturing.ĭecades later, brands trotted QR codes as a marketing tool that were readable with an app on a smartphone. The company was looking to improve bar codes with an informative 2D design. The QR code has been around since 1994, when it was created by Japanese company Denso Wave. ![]()
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